Minions mania: exclusive product line launched ahead of Despicable Me 4 premiere

The launch event for these new products unfolded in a spectacle of Minions-themed delight last Friday. Attendees were whisked into a jubilant Minions universe, where every aspect, from the meticulously designed stage to the interactive zones, exuded a sense of playful enchantment.

Drenched in the iconic yellow and blue color palette synonymous with the Minions, the event immersed guests in a vibrant world where the beloved cartoon characters loomed large, ensuring an immersive and joyous experience for all in attendance.