Hermes gets French artists to window dress its legend

French purveyor of luxury goods, Hermès, has invited French artist Hubert Crabières to design this year's spring window displays at Hermès Maison in Shanghai.

The designed window, which is themed The Faubourg Curtains Show, reveals astonishing scenes that celebrate a collection of memories and surprising secrets of the Hermès flagship store in Paris, echoing the Hermès annual theme In the spirit of the Faubourg for 2024.

The windows present a series of photographs as scenography transcending a standard 2-dimensional format to become a dynamic 3-dimensional installation.

Exploring the theatrical nature of curtains, Crabières uses draping, closing, and unveiling of fabric to create a curtain show that flows between reality an fantasy.

He has interwoven local stories and imagery from Shanghai into his narrative to reflect how the Hermès Maison in Shanghai has inherited many exciting details from the first Hermès store and source of the Hermès architectural expression.

The Faubourg Curtains Show spring window will be on display until June 5.